"You're flaw is your superpower": Magali De Reu

This is a real treat! Magali is a personal hero of mine because of how she shows up as herself in real life and on LinkedIn. We talk about being authentic, how to 'weaponize your weird, and how you (the listener) can show up as yourself and make better connections on LinkedIn

Transcript

SPEAKER_01 0:00

If your name could be swapped with anyone else is on your posts, then it's not a post and it's just, you know, make believe.

SPEAKER_00 0:08

Yeah. Then anybody could write it and who nobody wants to read that. Nobody wants to see that.

SPEAKER_01 0:13

Yeah.

SPEAKER_00 0:13

My guest today is a LinkedIn hero of mine. And her content and her comments and the battle that she fights as the hero we both need and want keep me going. Her name is Magali Daroo. I don't want to do that. Megali? Magali. Magali Daroo. We'll call her Jennifer today. Oh. Magali. Magali. Magali. It's like an accent there. Magali. Yeah. Magali. Okay, so she is a personal brand strategist, a ghostwriter. She's based in Belgium. She's worked with some amazing brands. Forbes, she's covered South by Southwest, Coca-Cola, she's given a TEDx speech. In her personal work, she fronts what she calls the personality first engine, which is a way for your personality to come through in the content you make to lead to clients and revenue. It's really interesting because I'm targeting a lot of different levels of LinkedIn creators. Magali is at almost 40,000 followers, which is a significant amount of followers, but I'm hoping that she can shed some light on what she's seen throughout her journey. Recently, I just saw this, by the way. Recently named number one personal branding like rank on the platform, right? That was that came out like a couple days ago. So I am so glad to have you on the call today. Magali, welcome. Thank you for joining me.

SPEAKER_01 1:27

Thank you for having me.

SPEAKER_00 1:28

Okay. What of that amazing intro that I just gave? What do you want people to know about you? What do you want people to know about what you're doing on LinkedIn?

SPEAKER_01 1:36

Yeah, so I literally I developed a personality first methodology engine, or you know, call it whatever I guess. But the thesis is that personality first doesn't mean personality only. It's just that expertise is table stakes at this point, right? Because AI and commoditized this faster than ever. And people are I think trust does evaporate completely, and people are so much more likely to trust you when you lead with your you. And this is interesting because you just the other day I ran a workshop on three of my posts that brought in K in June, and those were all so personal. Yeah. I talked about PTSD, talked about scared that I was gonna lose my dad, that him turning 70 years old started a different countdown in my head. And those posts, I mean, it it's been happening for 10 months now. When I started rebuilding back in August, I noticed that the personal posts are always the ones to attract people willing to work with me. Of course, they're gonna look have a look and see, hey, is she legit? Is she who she works with? But the thing that makes them reach out is the personal thing. The more specific, the better. So I'm unapologetically myself, and this is so liberating because building a brand, I want to do it honestly and I want to do it in a way that it's not just kind of cathartic for me and also incredibly liberating, but also helpful to others. So I don't treat LinkedIn as a diary, I see it as an outlet, like a building in public kind of thing, I guess. But I always want to make sure that there's something in there for the reader as well. It could be educational value, but there's could also be like my insights building a solo business.

SPEAKER_00 3:34

Yeah.

SPEAKER_01 3:34

I guess that's my that's my thing. And I will tell you it's scary, but for me, sorry, I know you didn't ask a question. No, keep going. Yeah. This is what I do at battle until someone stops me, but don't stop. Um so the first week I started posting every day and working on my positioning, just seven days in someone who just loved Netflix, reached out to me and wanted to work with me. And we did. And this is pretty huge for a girl from Belgium, right? And this was because of my most raw post that I ever published about getting ripped off, I was in a bad place. Yeah. And I realized that the more I started to write about it, about me and where I wanted to go, where I wanted to take this brand, the more I started to become it. And I feel like that's the true core, the essence of personality first branding is that it's not just post and shiny visuals and if the graphics, it's 100% identity work.

SPEAKER_00 4:30

Gosh, I have like a thousand questions I want to ask on everything you just shared. It was so good. Okay, a couple things. Let's go to the personal piece because you just talked about that in terms of the mix of hey, it's not your diary, but like people want the real you to show up to. I want to go first to like you obviously have a comfort or maybe a struggle that you've overcome with being that personal. Like, what would you say to that person who is like, I want to be that open, but I'm scared? What would you say to that person? Because like I think there are a lot of those people out there who want to be more real, but are either just terrified of it or scared they're gonna lose their job or scared it's not gonna land right. Like, what would you say to that person?

SPEAKER_01 5:08

I would say fucking embrace it because either that or therapy. Probably maybe both.

SPEAKER_00 5:14

Everyone should be in therapy, but you know.

SPEAKER_01 5:16

Yes, yes, and especially please go to therapy before you know someone has to go to therapy because of you. That's you.

SPEAKER_00 5:23

Also good advice. Also good advice.

SPEAKER_01 5:27

But what I'm getting at is that if the thing I'm about to publish, if it doesn't really make me feel slightly uncomfortable, I'm not publishing it because that's the point. And if there's no fear, there's nothing at stake. And what you want is to kind of feel but trusting the process kind of thing. I know it sounds very like fluffy, and I'm gonna be that person, but I mean, if it doesn't feel scary, then it's not much, you know, there's no value in it for you because if you're if this is how you appreciate it, right? And I see this, it's not just LinkedIn, it's just everything in life. If it doesn't freak me out a little, then I'm not doing it because that's the whole freaking point.

SPEAKER_00 6:09

Yeah. I think about that, like, because the longest time I I struggled with that too, where I would like pull my punches, right? Like I'd have like a take on something, and they'd be like, No, let me let me go middle of the road, right? And and oh yeah, nobody wants more of that, right? And the ones where I post true emotion, I feel very passionate about something, that reached the most like at the end of the day, LinkedIn is still a social platform, is it's still a social media platform, so there needs to be some way to engage with people. And I'm not saying that you need to cookbait people with emotion, but that type of honesty is going to get people interested. And if you're trying to help somebody and you're trying to connect, you need to make that connection first. If you write a bland post that could be very helpful for somebody, there's a chance that they may not see it. And so there's a balance there, I think, that is hard for people.

SPEAKER_01 6:57

But also, people are, and this is this is human, right? We want to be liked by everyone, we want everyone to like us and to be loved. But I always tell my clients, people I work with, a strong personal brand is supposed to both attract the right type of audience as well as repel the wrong kind of audience. Yeah, so good job. Because I know for a fact, but I'm not for everyone. And I'm like, good, of course, some of the ugly DMs I've received, of course they stung. I mean, I'm not gonna lie about that, but then I always remind myself, okay, this is a great filter, my brand is working, right?

unknown 7:32

Yeah.

SPEAKER_01 7:32

So that's what I'm on.

SPEAKER_00 7:33

The other question that I thought of when you opened with your statement around how you show up and what's working is this idea that I've heard tossed around from a couple of different people is the difference between thought leadership used to be what was good on LinkedIn, right? Like you go back a couple years, and I feel like I started posting on 2019, which feels like 70 years ago in LinkedIn years. Uh like it makes me feel so old.

SPEAKER_01 7:56

And LinkedIn years are dense.

SPEAKER_00 7:58

Yeah, I know, right? Like I'm a zombie. But like thought leadership was a thing, right? You like you posted something, you shared something about like your space, what you're doing, and AI kind of wiped that out in terms of being useful, right? Like thought leadership is helpful in a certain spaces, but more now, what I'm seeing helpful and what's resonating with people is what they're calling experience leadership or like experienced thoughts. Like, I did this, or I experienced this, or I failed at this, and this is what you can learn from it, or what we can all learn from it. And it's not like just you know, turning everything into uh I got engaged and here's what it taught me how B2B. It's like, hey, I got in front of these people and I could not remember the first line of my speech. And this is what at the end of the day that sucked, but here's what I learned from it. I think that there's such a space for people to share those stories and be like, here's what I experienced, especially when you said sharing your work as you're going through it. There's too many. I just get tired of the people who are like, you know, I grind, you know, at nine, what is it, nine, nine, six, nine hours a day, whatever, nine to nine, six days a week, and I do all this. I'm like, that that's not me. I want the person who's grinding, but doing it in a relatable way. Um, yeah.

SPEAKER_01 9:09

So my coach recently, so I was struggling with this myself because I love doing this work. I'm so passionate, and I genuinely find it so hard to switch off at the end of the day. And he said, You're allowed to, you know, not wanting to switch off completely, it's totally a lot. You are someone who hustles with intend. I love that because that's exactly yeah, that's exactly what I do. And to your point about experience-driven thought leadership, um, I mean, you're spot on because people, and this is a problem, people by default, people are like, okay, what do I have to write in order for me to sound smart or knowledgeable? But that's not what you want. You want to be relatable. And so, in order for you to be relatable, my cook uh always leads with a specific moment. I may write it 100 times, but it always starts something like, last week I did this, and the way I feel, the way I see it, I feel like it's if your name could be swapped with anyone else's on your post, then it's not a post, and it's just, you know, make bleed.

SPEAKER_00 10:17

So let's go back to the kind of beginning. You talked about getting ripped off and then kind of betting on yourself, and then that person from Netflix reached out. Was there another moment where you're like, holy crap, this might actually work? Like I could actually do this. Like, what was one of those other moments beyond the Netflix moment for you where you're like, this is a real thing? Like LinkedIn could actually take off for me.

SPEAKER_01 10:37

It was when I started doing more discovery calls back in August, one of my first weeks, they're gonna be posting, posting every day. And I was repeatedly told that I thought, hey, you're the same person on a call as you are online. It's the same person, you're not, I mean, it's the real you, you're just one person. Yeah. And I was like, I can't believe that's a compliment or that's you know, that's a differentiator. That you're shocked by that.

SPEAKER_00 11:03

Yeah.

SPEAKER_01 11:03

Yeah, yeah. And for me, it's like it's the, you know, I couldn't imagine anything else. And people will ask me, how do you switch off professional mangly and turn on personal mangly? And I'm like, I don't. It's the autism, probably. There's only one me, right? So I don't bullshit. And again, I know not for everyone, and that's good. So I guess that when people started telling you that maybe where's pleasant police was surprised by that, I knew, hey, this shit might actually work.

SPEAKER_00 11:30

That's wild. Uh, I love that too, because you're the same person you are in real life as you are online. I think that's probably one of the best compliments a person can get, right? Like you are not a different person. That's a feature, not a bug.

SPEAKER_01 11:47

But like so many people think, yeah, this is actually one of my my exercises. This is one of the exercises I I run with clients, the from flawed feature exercise. And you know what that entails? It's actually mining your cause by talking to friends, pulling out meeting notes or whatever, and figuring out what is my hill to die on, how do I talk, what words do I use? I was on on Jasmine's in Jasmine's community, Jasmine Allen. Yeah, um, and he said that whenever he heard someone talk about Labrador, he immediately thinks of me because I compare myself to like an enthusiastic, playful Labrador, and you know, that's it. Like the Labrador, uh criminally honest, yeah, weaponized you're weird, these are uniquely mine. And this is how you can tell that the Yeah, that post was written by me. And so for Vlada Feature, oftentimes the thing that you were told to tone down, in my case, autism and ADHD, is the thing that is the very thing that determines how you work today and what sets you apart. And what you said to your point earlier, you said I always, you know, kind of like how to nuance my coast. That's exactly it. That's what we're taught. Like, if there's something too strong, potentially offensive, we need to tone it down. And I'm like, fuck that.

SPEAKER_00 13:04

Yeah. I think about it, like the so I have four little kids, and I think about like just growing up. Like when you're a little kid, you want to do everything you can to fit in. Like you want to be like everybody else. And that is like the greatest travesty I think we have in like raising younger generations, or just like in ourselves, like as we age, like you want everything to do to blend in. And what you don't realize is when you get older, like those things that make you unique, that makes you interesting. That sets you apart.

SPEAKER_01 13:37

Yeah, and I love that that you're as a father, you're aware of this because I'll tell you, I'll I've been bullied up until my I was 18, and it was horrible and it counted for so much trauma. And it's very weird because when I, you know, all from my childhood, I was lonely. I would feel lonely because all I wanted was to belong somewhere, and now I feel lonely because I don't want to belong with the big crowd, the ink crowd anymore. I'm I probably wear the outcast bat badge, I guess.

SPEAKER_00 14:07

And that's the hardest thing, especially as a parent, like it's the hard because like I'll even catch myself like thinking about my kids individually. I have two boys and two girls, and I'll be like, gosh, I just want them to blend it. Like, I will think that I'm like, no, no, no, no, no. Like they need to be like their individual selves. And it's hard because it's such a journey, and when they're struggling, you just want that like the struggle to go away. And I was like, you know, I'll tell both, you know, both boys and girls. I'm like, you like if it's not working out, like you just haven't found your people, like right? You're just not in the right circle yet, and that's okay. Like, that's hard for a kid who's 10 or 8 or 6. That's hard to hear.

SPEAKER_01 14:41

And you want to have your readings too, right? Because you probably you love harmony, you're unlikely to sorry, this is the unsolicited psycholysis. You didn't always want harmony.

SPEAKER_00 14:51

If four kids are screaming and crying all the time, if I can get more harmony, I'm looking for it.

SPEAKER_01 14:57

Yeah, but because of for the longest time, I was the opposite until I, you know, did years of therapy, with your years of therapy, but I would always fight. I will always like stir the heart of wanting to kind of be a braces. I'm so glad I'm not that person anymore. But I did find the middle ground, which is somewhere in between wanting to challenge the status quo and making sure that if there's one person who gets to be themselves because of my content, then my job is That's a win.

SPEAKER_00 15:27

Yeah, and I think it's hard going back to your comment about being abrasive or confrontational. I think that that's a lonely road if you're not with your people. Because I think about it, like my wife and I talk about it because I was a little bit different as a kid too, but I was okay because I found my group early and I'm still friends with all these people. So there was a comfort in that where that felt safe and I could be myself, you know. And if you don't have that, it's hard, right? Like it sounds like you had some of that experience, and it makes it that much more difficult.

SPEAKER_01 15:55

Um yeah, it is.

SPEAKER_00 15:57

So I don't think AI is the enemy, right? Like it is an enemy depending on how it's used. And I think the problem is it's a crutch for laziness. And so if you were lazy before, now you might not look lazy, but you're just lazy at scale, and that's not helpful for anything. So like it's created rampant laziness, and it's way too easy to make claims that you can't actually back up. Yeah, I don't know if you agree with that or like what are you seeing? Because like we see it everywhere, you know, just copy-pasted Claude or Chat GPT posts, people like gaming the system and creating these bots or whatever to like, you know, I made this claude bot and now I never have to do cold calls again, BS, like no, like I know I made you know two million dollars last Tuesday. So, like, what is your take on all of that?

SPEAKER_01 16:49

My take is that this is a very severe case of diabetes, which is the tendency to continuously make stuff up. No, in all seriousness, I feel like a I use AI every day. Yeah, like English is not my first language. I have audit my stuff, polish my posts, whatever. But I feel like the real danger of AI is that people want the finished stuff, like the final stage of the thing. But and what I see is that made production faster, sure, but production was never the bottleneck here, right? I feel like thinking was the bottleneck, and I feel like the love for knowing how to do a certain how to manage or work a certain craft, I feel like it's completely it's dead, right? Because everyone I think for speed, and I feel like we're at this point that without thinking, speed has become a liability essentially. And um your audience can tell. Your audience can always tell. So I use AI to speed up the way I run my business and how I write, but I always start, you know, the first draft's always mine.

SPEAKER_00 17:58

Yeah.

SPEAKER_01 17:59

Always.

SPEAKER_00 18:00

So yeah, I wanted to ask like how are you using AI? Because I think that's something that people like it's something that you can go away from if you want, but like done right, it helps you be more efficient, if it helps you be organized. For me, like, and I think for a lot of people who create content or who write, like staring at a blank screen is one of the hardest things to do. And so I love like telling it, like, hey, I write about you know my experience in the military, I write about you know selling, I write about being a parent, but like this is so generate experience in the military.

SPEAKER_01 18:26

You should talk about that more in your content.

SPEAKER_00 18:28

I need to bring it up a little bit more.

SPEAKER_01 18:30

Uh dude, looks like you should join my community incoming promo, bit of the podcast where I invite you to join my community, which is amazing and all that. No, it seriously, I you can use AI for cross-referencing. I have I developed a clot skill, the content miner, and I have it my week for moments experiences, and it really connects my positioning to my everyday moments and finds connections and links that I may have missed. So this is I even use AI in a very early stage of you know, finding what to write about or the final stage of editing. But I mean, you can tell, and it's not just LinkedIn because LinkedIn propellizes stuff, but it's also your audience. There's a woman on LinkedIn, Karen Klus. I don't know if you've come across her, but she's hilarious. And like a couple months ago, her post would just consist of the AI formula phrases. She would write just a post, this resonates, or the real shift happens when. Just that. And this is so hilarious because yeah, so it's kind of mocking the AI bros. Yeah, I mean, I don't trust people who rely too much on AI for their content.

SPEAKER_00 19:50

So the way I do it is I'll tell it, like, I'll give it kind of my lanes, right? My buckets of content and be like, help me come up with like, hey, I need to write, like, I want to write nine posts in the sit-down session. And it'll be like, hey, talk about this, talk about this. And then I'll go, I use, you know, Whisperflow, like the talk to Yeah, I love Whisperflow. So I'll do that for my post because then it's just me talking and is a more conversational, like, I'll be like, okay, the topic is, you know, a lesson I learned when I was doing this in the military. And then I'll just talk to the post. And that has been way better for me than like even having it write the first version of the post. Like, because I did that for a while and I was like, and then I'd go back and change it. I was like, no, this still like I don't write like this. Like, this is not this is not me. So that's been a journey for me, and like now I'm in a much happier place where like I'll get the ideas and then just talk. And it might be too far on the other side where like my comp my posts are like way too conversational, and you know, maybe ramble a little bit, but I would prefer that than it's not the lessons I learned. It's you know, X, Y, Z. You know, it's not X, it's Y. And I was like, oh, we gotta stop that.

SPEAKER_01 20:52

But yes, my God, I've you know grown so tired of those.

SPEAKER_00 20:56

I want to bring it back to the work that you do, the business that you run. Tell me about a client that you've worked with when you saw them go from forgettable to it, was starting to click for them, they were starting to get business. Walk me through an example of that.

SPEAKER_01 21:10

So I started working with a speaker, a former breast surgeon, Liz O'Reilly.

SPEAKER_00 21:18

Okay.

SPEAKER_01 21:19

She's British, but she was very knowledgeable, but she was also very British, essentially. And she was she used to suffer from the um everything is well, everything has gone great in the workplace. And when we started working together, resolve didn't come as fast as I would have held initially because that's identity work, but because she was too scared to show up as her true self. Yeah because she'd been punished for that for too long. And we had like lots of coaching sessions about this, about imposter and all that. And the more she started to show up as her true self, the more opportunities came rolling in and No, I'm on the Times, the paper calls me and I talk to them about personal branding and vulnerability and all that. And I introduced Liz to the time that her content got featured. And this is so this is such a beautiful full circle mode. Yeah. And I feel like sure she's gotten more speaking gigs, and sure, she's, you know, her impressions gone, you know, through roof. But I feel like getting the confidence to show up accordingly, both online and offline, is so much more valuable.

SPEAKER_00 22:32

Yeah.

SPEAKER_01 22:33

So I'm guessing that. And but for me personally, I had a client recently get a 25k gig from LinkedIn Substack. So for me, it's not just LinkedIn. I mean I'm LinkedIn focused, but it's time and time again. I notice that personality first, even if you don't have my personality, because I'm, you know, four, I'm a labador and extroverted and all that, but it works for introverted people too. You just gotta show up as your real you quirks it on. Doesn't matter if it's loud or or quiet. Yeah. She did, and it's rewarding her in every possible way. And I love it. Typically, I love it when I tell a client to hit publish, and they're like, no, no, I mean it's too performing. I I promise you publish it, and good things will will come out of it. And the all it always happens that someone reaches out, someone books and speaks, someone books them for a consulting gig. It works. And that's for me the best validation that my methodology doesn't just work for my personality, but also for other people with different personalities.

SPEAKER_00 23:41

Yeah, you're almost a therapist for them, like giving them the permission to sell. Not just in LinkedIn, but you know, that's gonna have bleed over into their life.

SPEAKER_01 23:52

That's what I would tell them. I'm I'm therapist adjacent.

SPEAKER_00 23:55

So one thing you mentioned there in terms of the post taking off and working like your client, finding their voice. What is the guidance you give to people when they talk about? Like, I hear a lot of people say, Oh, I want to go viral. And I'm like, okay, well, that's great. LinkedIn is a social network. There needs to be some level of engagement with the post. But there's a difference between going viral and having a post that resonates and leads to opportunities or revenue. Like, how do you look at the difference there?

SPEAKER_01 24:20

Uh, I get this question a lot. It's not always an either-or situation. I feel like you can go viral if it aligns with what you do and if it's within your lane, so to speak. But LinkedIn actually punishes you for, I mean, you there's personality first, positioning and messaging, but there's also personality only. And if you're focusing on just the expertise part, you're a commodity. But if you focus on just the personality part, then you're an influencer. So you need both. Yeah. And you can go viral. And you know, I mean, I've gone viral, I went viral with some of my most personal posts, but I'd also have people go viral with a stupid joke that has nothing to do with what they do, who they are. And they actually they reach the next few days, it tanks because it's not the right LinkedIn doesn't know what to do with it.

SPEAKER_00 25:06

Doesn't know what to do with it.

SPEAKER_01 25:07

Yeah, and sanity metrics. Oh my god, LinkedIn is like a slot machine, and I fall victim to that same too. Right now, the algorithm is kind of on a bender.

SPEAKER_00 25:16

It's yeah, yeah. It's been on vacation too long and it's sunburned. You're like, okay, LinkedIn, it's time to go home, get back to go to week.

SPEAKER_01 25:25

Yeah, and and I have a coach, I have different coaches, and they tell me that look at your numbered, look at your revenue, but it's so hard because when you grow as fast as I did over the past few months, I feel like it doesn't get easier. Yeah, there's just more than just higher expectations. Yeah, like the goalpost keeps moving.

SPEAKER_00 25:44

I think about this too because it's like, look, if I want to help people with LinkedIn and I have a post that gets like 200 impressions, I'm like, man, like that's not great. Like, that's not, you know, you don't want to be.

SPEAKER_01 25:56

I had to look at your LinkedIn though, and I can tell you what you're doing wrong in like two minutes.

SPEAKER_00 26:00

I'm doing a lot wrong. Let's hear it. Go hit me.

SPEAKER_01 26:03

So your books could have been written by anyone. It's gonna lead with a moment. It doesn't, there's nothing at stake. It doesn't cost anything to write this. Yeah. Yeah. You're broadcasting, you're not engaging. Sorry, sorry, no.

SPEAKER_00 26:19

I need to hear it.

SPEAKER_01 26:21

This is a hard reality check, and this is I what I told hundreds of my clients, people I've worked with, is that this is in your case, it's not an algorithm problem. You are the problem, which is the great news because you can solve it. Yeah, yes.

SPEAKER_00 26:38

No, I know. I know what you know, I know what you mean. I love you. Absolutely not. We need to get better. That's part of the process. Well, as I kind of told you, it was like some like I default to like safety, and yes, and I'll have these ideas and I'll write them down and then I'll just sort of whitewash them. And it just it doesn't you said there's no stakes. And I thought about something you said kind of in the middle of our conversation was like the posts that resonate and do well and have an impact. They have stakes involved in them. Like they have stakes involved in them.

SPEAKER_01 27:07

Actually, you can you can use one of my infographics is about play, a hook framework that you know helps you write specific hooks with something, with some stakes, with some cost. So I can definitely recommend.

SPEAKER_00 27:22

Well, I mean, I think we need to continue the conversation about what'd you say the next like cohort that you're doing or the next what your community?

SPEAKER_01 27:29

Community, yeah. You can totally join, dude. You should. It's evergree.

SPEAKER_00 27:33

I love it. There was something I was gonna ask. Now I can't remember what it was. That was some good advice. So I appreciate you, Shinner. I'm always trying to improve. Oh, I remember what it was. So it was like, you know, the difference between going viral and like having something that resonates. And like the post that I've had do the best was like a complaint about the airlines and like luggage. Nothing to do with LinkedIn writing or like selling or anything like that. I was just mad at the airport. So again, I have a wife and four kids, and we were checking six bags, and one of them was over the weight limit. And I was like, can we just let this go? So I was like super mad. I was like, I'm gonna post this to LinkedIn, and it blew up, but nothing to do with being yourself on LinkedIn and having systems and something that I want to be known of. Whereas I'll have a post about that that like maybe gets a thousand impressions, and somebody's like, hey, I saw that. I'd love to work with you. And I'm like, okay, there we go. That's what's supposed to happen. Yeah. When you do it the right way.

SPEAKER_01 28:25

Yes, absolutely. And like the the the more personal post, I don't know how familiar you are with content buckets, where you get like the top of funnel, middle of the funnel, bottom of the funnel. Yeah. Or I like to call personal proof promo content. Um, there's like a rule of thumb that says that when you're with personal posts, they are much more likely to get better reach because it appeals to a bigger audience. But for me, I started applying those very personal hoax to my expertise, to my proof and promo content as well. And it gets better results because people are longing for humanity. You have no idea.

SPEAKER_00 29:03

Okay, I've got a couple questions that I want to ask around like help, like again, I want this to be helpful for people. So, first question is let's pretend that I am a Claude bro, and all I do is post the, you know, whatever Claude tells me to do, and it tells me that I'm so smart and handsome. What is your advice for that person who's like stuck in that, who like can't get out of like I only know how to do what Claude tells me to do? Like, what's your advice to that person to to clean their act up?

SPEAKER_01 29:27

Broken, no, I would say I would actually, this is what I like do like the therapy adjacent work, and I go like, why have you automated yourself out of your work?

SPEAKER_00 29:37

Yeah.

SPEAKER_01 29:39

And I would start there because these people, like I said before, they will optimize for speed, but they won't optimize for quality. So I'd start there, and then I would go, what makes you irreplaceable? What makes you uncopyable? It's not that prompt, it's not that AI agentic setup, whatever. It's usually, you know, maybe there's like a hidden scar in there. Like, why do you feel like you need to always go faster and you know, at the cost of quality? Like could be like a there could be a story in there. And I would probably start there.

SPEAKER_00 30:13

Yeah, I think that first question of like, why are you removing yourself from the equation is like yeah, something 100%. Not only just how are they creating content, but like how are you, how are you running what you're doing and how do you still be a part of it? Okay, next is like two things that someone can do this week to sound more like themselves on LinkedIn or to like, you know, to level up their LinkedIn. What should they be? What are two quick things other than maybe, you know, joining your co or your community or or signing up for one of your services?

SPEAKER_01 30:44

I would say what is your so if you want to start, if you want to write a post, I would just say start from telling, sharing a moment as if you were talking to a friend, if you were telling to a friend. So me could be yesterday I was invited to a podcast conversation and it made me realize so and so. And I would call it because hope is never supposed to do like a full reveal. Yeah. So I would rewrite this a million times, but I would tell them to start there, and then it's usually one or two lines, and then you can use AI, you can literally prompt Claude and go, How could this tie back to my positioning? How could this what connection is there? And start from there and start writing, learn how to write first, because honestly, it's not just cathartic and free therapy, but it's also how you learn to judge whatever Claude puts out in the first place.

SPEAKER_00 31:43

Yeah.

SPEAKER_01 31:43

So that would be my advice. Start with a real moment and work from there.

SPEAKER_00 31:47

I you said it earlier, I think it was some version of like person plus purpose, but like there's a personal piece to it, but then like a purpose behind the post.

SPEAKER_01 31:56

Yeah, yeah. Personality and expertise is authority. Yeah. Was it that?

SPEAKER_00 31:59

Okay. Who else should I interview for this show if we want to continue providing great content and great value to people? Who are two people you'd recommend?

SPEAKER_01 32:10

I would probably recommend I think a big shot.

SPEAKER_00 32:17

I want to who are the two people you thought of? Like it can be big, it can be little.

SPEAKER_01 32:22

I would probably recommend who would you want to see? Oh, I would love to see there's this guy, he's brilliant. He's in go to market. Dagua Wester, he's Dutch.

SPEAKER_00 32:35

Okay.

SPEAKER_01 32:35

I can do an introduction if you want.

SPEAKER_00 32:37

Please.

SPEAKER_01 32:37

Oh, I was in that insane industry. There's Zach Roberts. Okay. He's also doing some great works. And probably Jacob Peggs. He's like my email funnel. And he's a great coach. And you would love it.

SPEAKER_00 32:52

Okay. All right. Well, I'll ask. I can make those introductions. Please, please do. That would be great. Again, this has got to be for there's got to be like team good. We've got to be like the Avengers of LinkedIn. There's got to be a team good guys, right? Like in my initial outreach, I was like, I see you as the Wonder Woman of LinkedIn. Like you're defending this against the II slob.

SPEAKER_01 33:12

I love that. Yeah, that made my day.

SPEAKER_00 33:15

This was a phenomenal conversation. Thank you for sharing so much. You shared so much. I've got a lot that I have to go work on after this. So I appreciate you giving me the harsh feedback. I love it. And I want to get better. That's part of it, right? You got to be open to it. You don't get better if you just like if I went and asked Claude how I was doing, it said that I'm great and handsome. And so sometimes that's helpful, but most of the time it's not.

SPEAKER_01 33:37

Uh yeah, it will go. You're absolutely right. Yeah.

SPEAKER_00 33:41

Great point there. Yeah. Oh my god. So thank you so much for saying yes to joining me. Thank you for uh being authentically you. I will follow up with some clips that you can share. And this should not be our last conversation. I'd love to connect and figure out how I can level up my LinkedIn game and point more people towards you to help you and help them.

SPEAKER_01 34:02

Thank you so much, Jude, and a blessed.